Take a look at the highest diet tendencies of 2024 and uncover why sustainable, function-focused consuming is making waves. From eco-friendly superfoods to personalised wellness plans, we’re breaking down what’s driving the excitement.
1. Sustainable Vitamin
Sustainable diet focuses on consuming practices that help each private well being and environmental well-being. In response to the World Financial Discussion board, 65% of individuals aspire to make the precise decisions to stay more healthy and extra sustainable lives.
Within the UK, the Meals Requirements Company states that about 73% of individuals think about it necessary to purchase meals that has a low environmental impression.
These statistics mirror a rising consciousness of eco-friendly consumption. Sustainable and moral meals decisions contain consuming extra plant-based meals like fruits and veggies. It additionally entails lowering using animal merchandise like dairy and choosing plant-based milk as a substitute.
Sustainability additionally means minimizing meals waste and utilizing up leftovers, like turning yesterday’s roasted veggies into right this moment’s salad.
2. Girls’s Well being
The White Home introduced the first-ever Initiative on Girls’s Well being Analysis earlier this yr. And, regardless of a 27% decline in total well being tech funding between 2022 and 2023, investments in ladies’s well being innovators elevated by 5%, in line with the consulting agency Deloitte.
Moreover, the worldwide marketplace for feminine well being dietary supplements is increasing as extra ladies search well being options tailor-made to their wants.
The female-focused digital market (e.g., contraception wearables) can be increasing. These gadgets and apps are serving to ladies monitor their hormone well being and make knowledgeable dietary decisions based mostly on their particular wants.
Do you know? We partnered with our Lead Vitamin Scientist and Registered Dietitian Stephanie Nelson to create a FREE 7-day Consuming for Influence Plan. It’s designed to assist ladies gasoline their greatest—to allow them to really feel their greatest. Study extra!
3. Cortisol and Stress Administration
Stress administration has turn into a key trending subject in 2024, with a notable concentrate on cortisol, a stress hormone. TikTok has popularized cortisol-reducing merchandise like dietary supplements and adaptogens to handle stress, and gross sales are rising.
Stress relieving meals, just like the anti-inflammatory ones on the Mediterranean weight loss plan, might help preserve cortisol ranges in test.

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4. Microbiome Well being
The probiotic market is predicted to develop from $71.2 billion in 2024 to $105.7 billion by 2029. This makes microbiome well being an rising diet development in 2024.
This development displays the rising curiosity in intestine well being and its impression on total well-being. A wholesome intestine helps help digestion, immunity, and psychological well being, and diet performs a key function in sustaining a balanced microbiome.
A few of the greatest meals for intestine well being embrace fiber-rich meals like fruits, greens, and entire grains, together with probiotics present in yogurt and fermented meals.
5. Accessible Vitamin
In 2024, meals safety stays a significant international problem, main the World Financial institution to mobilize $45 billion to handle it. Nonetheless, a current ballot revealed that 53% of individuals really feel that nutritious meals remains to be not accessible or inexpensive sufficient.
Methods to scale back the price of wholesome consuming whereas sustaining meals provide embrace group gardens and farmers’ markets with sponsored pricing. Some suggestions you possibly can observe embrace cooking at residence, planning meals, shopping for non-perishable meals in bulk, and having a versatile grocery record so you possibly can store on the market costs. Authorities applications and insurance policies may also promote the affordability and availability of nutritious meals, making wholesome consuming accessible to everybody.
6. Plant-Primarily based Weight loss program
Plant-based meals gross sales reached $8.1 billion in 2023, with 62% of U.S. households shopping for these merchandise and 81% returning for extra.
They’ll provide quite a few well being advantages, together with improved digestion and weight administration. They’ve additionally been proven to positively impression the setting by lowering carbon footprints and conserving assets.
To begin consuming extra plant-based meals, add fruits, greens, entire grains, legumes, meat substitutes, and dairy-free merchandise into your weight loss plan. Regularly changing animal merchandise with plant-based options could make the transition smoother and extra sustainable. Be affected person along with your physique, as plant-based consuming might trigger abdomen points initially.
7. Purposeful Drinks
Purposeful drinks might quickly substitute espresso and power drinks in reputation. These wholesome options, enriched with nutritional vitamins, minerals, adaptogens, and probiotics, intention to spice up power, focus, and total well-being. The practical beverage market is predicted to develop at a 5.4% charge by 2033, which reveals how a lot they’re in demand.
Analysis signifies that the matcha tea market’s progress charge will improve by 9.9% and attain $6.86 billion by 2033. Buyer consciousness of matcha’s many well being advantages is probably going driving this development.
Kombucha, a fermented tea drink, can be praised for its capacity to contribute to wholesome life. That’s why this drink is at present on the high of the record amongst standard fermented drinks, with its gross sales being anticipated to generate $1.3 billion by the top of the yr.
8. Low-Carb Diets
Low-carb diets are a trending diet subject in 2024, despite the truth that some dietitians don’t suggest them.
Advantages embrace sooner weight reduction and stabilized power ranges. As extra folks search sustainable well being options, low-carb diets provide a manageable method to reaching and sustaining optimum well being and health.
9. Non-Alcoholic Drinks & Mocktails
The rise of the sober curious motion has fueled the recognition of non-alcoholic drinks and mocktails, with this sector anticipated to develop quickly by 2033. Bars now provide inventive non-alcoholic choices that cater to all patrons.
These drinks are interesting to these in search of a more healthy life-style with out sacrificing social experiences. Examples embrace virgin mojitos and alcohol-free gin and tonics. Strive utilizing contemporary fruits, herbs, and glowing water for do-it-yourself mocktails.

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10. Sodium and Sugar Discount
The Worldwide Meals Info Council’s 2023 Meals Survey revealed that about 72% of individuals wish to minimize or restrict sugar of their weight loss plan. One other survey by the identical group additionally confirmed that 37% of individuals are at present lowering sodium of their diets, and 17% are all in favour of doing so sooner or later. Dietary sugar and sodium discount could also be a long-standing diet development.
Slicing down on dietary salt and sugar is necessary to forestall the well being dangers related to excessive consumption, comparable to coronary heart illness, diabetes, and weight problems.
To implement this modification in your life, think about studying meals labels, cooking at residence to regulate substances, and utilizing herbs and spices as a substitute of salt for taste. Select contemporary meals over processed ones and go for pure sweeteners like fruits or stevia to fulfill candy cravings.
11. Customized Vitamin
The digital personalised diet market is predicted to develop at a charge of round 16.5% from 2024 to 2031. Customized diet by know-how supplies the chance for extra exact, actionable insights for reaching particular person well being outcomes. Modern applied sciences can monitor nutrient consumption, monitor progress, and modify suggestions in actual time, making it simpler to attain particular well being targets and optimize total well-being.
12. Synthetic Intelligence in Meals
Synthetic intelligence (AI) is remodeling diet, changing into a number one development in 2024 for its energy to create personalised meal plans, analyze dietary habits, and assess total well being. Development evaluation signifies that personalised meal planning utilizing AI is ready to develop 21.9% yearly, reaching $10.5 billion by 2030.
About 77% of gadgets use some type of AI. Furthermore, a current survey discovered that 55% of People use AI often. This means that AI-driven options are in excessive demand, aligning with the rising development in AI-based diet.
A current research confirmed that an AI-driven cell app might help you train extra and encourage weight reduction by recommending bodily exercise in line with your particular inputs, that’s, your particular person situation, targets, and needs. Different apps acknowledge meals and monitor and assess your dietary consumption.
Instruments like MyFitnessPal’s diet monitoring app can provide the instruments that will help you attain your diet or health targets, together with monitoring instruments, an intensive meals database, goal-focused recipes and exercise routines and additionally provide science-backed steering and plans from registered dietitians (e.g., a intestine well being diet plan for these with digestion points).
The Backside Line: Sustainable, Perform-Targeted Vitamin Is in for 2024
Sustainable but practical consuming patterns will thrive as a 2024 diet development because of the rising consciousness of environmental impression, well being optimization, and personalised diets. Shoppers are prioritizing meals that help each private well-being and ecological stability, favoring nutrient-dense, minimally processed choices that align with their values and well being targets.
The submit 12 Vitamin Tendencies for 2024 and What the Hype Is All About appeared first on MyFitnessPal Weblog.
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